MEDIA KIT

Woman sitting on the floor surrounded by various sneakers and a shoebox, wearing glasses, a white t-shirt, and gray jeans.

Hey I’m Tru,
Photographer & Content Creator.

Looking to connect with your audience in a way that feels fresh and authentic? This UGC media kit is crafted for tech, lifestyle, and fashion brands ready to elevate their content game. By combining top-tier photography and videography skills with insights into freelancers, small businesses, and creatives, each collaboration is a chance to create content that stands out. Let’s create stand-out visuals and authentic stories that connect your brand with the people who matter most.

32

AGE

Toronto, Canada

LOCATION

hello@trucreates.com

EMAIL

Person wearing light blue cargo pants with a white belt, holding a camera in one hand and a bunch of sneakers in the other, including brand names like Nike and Puma, standing against a plain background.

TOPIC FOCUS

CREATIVE TECH
FASHION
LIFESTYLE TRAVEL

TRU’S AUDIENCE

Freelance ENTREPRENEURS,
SMALL BUSINESSES
& Creatives

WHAT TRU DOES BEST

Product REVIEWS,
Creative REELS
& Lifestyle CONTENT

Instagram Stats

8k

IMPRESSIONS / MONTH

REACH / MONTH

2k

5%

ENGAGEMENT / WEEK

2k

FOLLOWERS

80%

WOMEN

55%

AGE 25-34

CANADA 80%
USA 13%
INTERNATIONAL 7%

STORIES TRU CAN TELL

9-5, Side Hustle

Millennial

Tech in Action

Everyday, Elevated

The Art of Being You

Life, Styled

A pair of gold and black beaded hoop earrings resting on a magazine page with colorful text.

Tru is about celebrating creativity, authenticity, and the beauty of everyday moments. Through visuals, each story is tailored to connect brands with their audiences in natural and inspirational ways.

Trusted by Brands

Tech + Lifestyle Review

LIFESTYLE INDUSTRY

PAID PARTNERSHIP

Script Read + Product Demo

TECH INDUSTRY

PAID PARTNERSHIP

Product Demo + Styling

JEWELLRY INDUSTRY

REACH 6,712 / LIKES 314

Unboxing + Review

FASHION INDUSTRY

VOICE OVER

A person jumping in front of a metal shutter door at night, wearing a black hoodie, white vest, blue jeans, tan boots, sunglasses, and a face mask.

Canada Goose

INSTAGRAM / 1 WEEK

REACH 744

ENGAGEMENT 13%

Two pink bottles of MONDAY hair products, Moisture Hydration Conditioner and Shampoo, with pump dispensers, on a neutral surface with a blurred background.

Monday Haircare

PINTEREST / 1 MONTH

IMPRESSIONS 6.8K

PIN CLICKS 102

Work with Tru.

OF COMPANIES INCORPORATE UGC IN THEIR MARKETING STRATEGY

86%

A pair of beige and white sneakers, with one shoe on a white pedestal and the other shoe airborne above it.
A beige ceramic dish containing a gold necklace and a gold chain, placed on top of a stack of art and design books.

92%

OF CUSTOMERS TRUST REVIEWS SHARED BY REAL PEOPLE

A burgundy scented candle labeled 'Venerable' with a gold lid resting on a white surface, with a green leafy plant in the background.

75%

OF MARKETERS BELIEVE THAT UGC MAKES BRANDS LOOK MORE AUTHENTIC

A hand holding a pink smartphone in front of a beige wall with photos and notes pinned on it.