BEHIND THE LENS

TATIYANNA WILLIAMS-B.

PHOTOGRAPHER | VIDEOGRAPHER | CREATIVE DIRECTOR | BASKETBALL LOVER | SHOEAHOLIC

 

I'm a brand photographer and videographer based in Toronto, Canada. As a hybrid shooter, I developed my photography and videography skills in the industries of branding, fashion, sports and wellness over the last 6 years. As someone who used to be uncomfortable in front of a camera, I shifted my focus to helping entrepreneurs confidently show up for their brand through visual content. I’m passionate about inspiring others to be their 'trueselves', hence the nickname Tru. With my clean and natural style, creating a safe space and being creative, I have helped multiple brands create authentic content to captivate their target audience. I’ve worked with well known brands like Nike and Curls but also love to work with local businesses and take pride in using my creativity to build my community.

 
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Values

 

Simple

Creating content isn’t easy...but it’ll feel like it. The easy, seamless processes and trust built in our partnership will take the complexities out of content creation.

 

Inspiring

Kobe Bryant said “The most important thing is to try and inspire people so that they can be great in whatever they want to do.” and this is how I will empower others.

 
 

Creative

Whatever it is, the way you tell your story online can make all the difference. Using creative content will set you apart and we only do uniqueness over here.

 
 
 

Tru’

You can do all things while staying true to yourself and your brand. Authentic content is what will help you retain your clients. And it’s fun, so why not?

WHO I HELP

 

ENTREPRENEURS + FREELANCERS

Feel like you’re doing it all on your own and don’t have the time or expertise?

You have a business to run! Save the time and effort by working with an experienced individual that offers both photography and videography services and receive content that naturally and confidently promotes what you do.

BRANDS + SMALL BUSINESSES

Need content to launch, create a marketing campaign or promote your business?

Gain access to media agency level production while maintaining a friendly, working relationship with a creative. Full production services can include creative direction, location scouting, model casting, production planning, prop styling and more.

FEATURED IN

TESTIMONIALS

  • Everyday Joy

    “Once we got on the phone, I was SOLD! Always looking for creative and collaborative individuals and Tatiyanna was exactly that! It’s great to have media assets that elevate my brand presence and make you look more established. My engagement increased by 467% and my launch was a success.”

  • Christina, Real Estate Agent

    “Tatiyanna understood my vision, personality and made me feel comfortable in front of the camera. She’s great at what she does and the experience of working with her is unparalleled.”

  • The Villij

    “TruCreates has provided some of the best work we've seen in the city. Tatiyanna, did an amazing job with photography and videography for our local business. With her visuals, we built brand awareness and captured new leads.”

  • Outcast Foods

    “It was hard finding someone who could create the aesthetic we were looking for in both photo and video. Tatiyanna delivered incredible, original photography and video that elevated our products.”

  • Shayla Bond, Illustrator

    “Overall, she made me feel comfortable, relaxed, and confident and I loved the end result. I feel like these branded photos are an authentic representation of me and my business!”

  • Victoria Chan, Journalist

    “I needed updated photos that showed an accurate version of myself. Tatiyanna worked with me to understand the tone I wanted to set. Now, I have photos I can use to confidently promote my personal brand and already landed a podcast interview!”

  • Fashion Forward

    “Coming from a non videography/photography background it's sometimes hard to find a creative that can capture your vision but TruCreates does just that!”

  • Cleo

    “Thank you for the passion, positivity, and clear direction you brought to set and in creating our social media reels. Tatiyanna was such a breath of fresh air and new energy that I truly appreciated. Your attention to detail is truly impressive as well as your communication & direction with our models. You made my job that much more effortless.”

Sounds like you?