Meet Tru, a Toronto based photographer and videographer who has spent the past seven years redefining visual content for branding, commercial, fashion, sports, and lifestyle industries. As a hybrid shooter with a clean and natural style, she brings brands to life with creative visuals that align with and engage their audiences. With a personal understanding of the camera-shy experience, Tru focuses on helping entrepreneurs show up authentically and boldly for their brands. Inspiring others to embrace their true selves has earned her the nickname “Tru.” Working with iconic brands like Curls, Nike, and MLSE alongside local businesses, Tru delivers visually compelling content that empowers brands to connect authentically, strengthen their identity and engage their communities.

Tru’s accomplishments reflect her ability to merge creativity with impact in today’s fast-paced world. As one of Henry’s Feature Artists in 2023, she was celebrated for her authentic storytelling and fresh creative vision. She brought her business expertise to Wave Financial Inc.’s A Creator’s Playbook for Financial Success, helping content creators navigate the business side of creativity. Tru was also one of just 100 recipients of the NBA and LegalZoom’s Fast Break for Small Business grant, awarded for her work in uplifting underrepresented communities. Her two years as the Digital Creative Director for The Villij highlight her commitment to empowering women of color through innovative content and wellness initiatives.